HAYES  Racing  Group           Exposure-Exposure-Exposure
                your partner for success           The main reason for joining our team! 

Working together we can create a strategy to effectively utilize your advertising dollar.

Auto Racing at Stafford Motor Speedway presents one of the most exciting and effective means of reaching potential customers.

By partnering with the HAYES Racing Group’s NASCAR Race Team

your business will gain exposure that has impact.

How?

 Stafford Motor Speedway’s large crowds and diverse schedule of events will allow your business to directly reach up to
 225,000  people annually.

 Promotional appearances by driver, team and car will draw attention to your business. Car and hauler lettered with your logo.

 HAYES Racing Group and I.A.F.F. Local 3059 The Professional Firefighters of Thompsonville, Hazardville and Shaker Pines have joined forces to promote the local’s charity fund raising. Driver, team and car will be on display at many area events.

 Use of car and team for your corporate events. Some examples: Open house events, public service events, charity fund raisers,
 trade shows. We will work with you to develop a plan that addresses your needs!

 Sponsor can utilize a direct link to there website through team listing on www.staffordspeedway.com and link with
 advertising space on www.hayesracinggroup.com

 NASCAR’s brand loyal audience consciously support the businesses that support their favorite sport and race teams.

 Introductions over 8,400 watt Bose audio sound system clearly identify each driver and Team Sponsor.

 Extensive print media coverage including trade papers, sports magazines, and daily newspapers from most states in the region,
 brings your business name into consumer’s homes.

 Radio exposure, including the SMS Broadcast over our closed circuit AM station of each event at Stafford Motor Speedway will  identify your business as a NASCAR racing sponsor.

 Photos and sponsor mentions in the “Pitstopper Magazine” our weekly event program book, and online on  www.staffordspeedway.com will maximize the effect of your sponsorship.

 Hero Cards, Stafford’s version of baseball cards, can put your logo and business name directly into fan’s hands.

 Team uniforms are one of the first noticed aspects of a Race Team and a great way to make a big first impression.

 Stafford Motor Speedway’s NASCAR New England, the track’s weekly television show airs both locally and nationally on the New  England Sports Network (NESN)